This is part of a huge issue with modern people

The way we’re so detached from food production in urban and suburban places creates mindsets like this.

Sometimes it seems like people dont even realize that food comes out of the ground.

Consumers often have a largely fabricated idea of what agriculture looks like. They often imagine it as disconnected from economic functions, almost as if it magically happens without people needing to make a living off of it.

Due to the fact that most people know next to nothing about food production of any kind, their demands of food producers are often unrealistic or impossible.

I think you’re totally right about the need for new buzzwords. The ideas that certain consumers gravitate towards are not necessarily good for farmers or the environment.

We need to put significant effort into educating people about different types of farming, and what’s actually most beneficial for us and the planet in the long term.

Any improvement to our collective understanding of modern food production would make this whole food situation better.

How do you market restorative agriculture, though? Consumers like organic products because organic practices have a direct impact on the food’s quality.

Restorative practices, however, affect the environment but not the food itself. Environmental benefits might not appeal enough to consumers, especially if it raises the price without also increasing the quality.

Unless I’m wrong and restorative practices do improve the quality of the food, it will be a challenge to sell long-term benefits to consumers who largely think in the short term. Even if the food eventually improves in quality, a change in farming practices might raise costs.

I’d be interested in ways that restorative practices can be taught to communities that struggle with food insecurity,though.

It would make a huge difference if we taught people how to restore the land and feed future generations, rather than leaving these communities dependent on current dysfunctional food systems.

It would also give people a closer relationship to their food. I think that the distance between us and our food is a major obstacle to improving these issues.